In October 2018, Grab launched GrabExpress courier service. In May 2018, Grab launched GrabFood food delivery service. In November 2017, Grab launched GrabPay payment service as a digital payment service among third-party merchants, allowing users to use the app for purchases outside of ride-hailing. The Kudo platform was integrated with Grab's payment system and was Grab's initial step into expanding fintech services. In April 2017, Grab confirmed the acquisition of Indonesian online payment startup Kudo.
The existing GrabCar (Economy), will be slowly phased out. In April 2018, Grab introduced the new car service, GrabCar Plus, which offers a larger vehicle in exchange for a 20% premium fee. Grab also launched their eScooter rental service known as GrabWheels in March 2018. As part of the acquisition, Grab took over Uber's assets and operations, including UberEats, which led to Grab's expansion of food delivery services. In March 2018, Grab merged with Uber's Southeast Asian operations. This is to ensure the quality of private hire car services, and to prevent route fraud. On 9 March 2017, LTA introduced a new regulation of private hire cars called Private Hire Car Vocational Licence (PDVL), with effect from 1 July 2017, and tagged to the route number. Since, a new multiple stop rule charged $5 extra for addition of a stop outside the original booking. Later that month, Grab launched a simplified flat-fare structure, JustGrab. Additionally, children under 1.35 metres are not allowed into private hire cars, and thus can only use either GrabFamily or a taxi. GrabFamily vehicles offer child restraint seats. The LTA ruled that private hire cars under Uber or Grab, are not exempted from child seat requirement. In March 2017, Grab introduced GrabFamily for young children below 7 years old, to fulfill regulations where children under 1.35 metres must be placed on a child booster seat or child restraint.
In February 2017, Grab launched the GrabCoach service for booking large passenger vehicles. In December 2016, Grab introduced "GrabShare", which offers taxi and car-sharing services. In December 2016, Grab launched GrabRewards rewards programme.
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In October 2016, Grab added an in-app instant messaging feature called "GrabChat" to allow simple communication between riders and drivers and translate messages if the set languages of the driver and passenger are different. In January 2016, GrabTaxi was rebranded as "Grab", which encompasses all the company's products: GrabCar (personal cars), GrabBike (motorcycle taxis), GrabHitch ( carpooling) and GrabExpress (last mile delivery) with a new, redesigned logo. In November 2015, Grab launched GrabExpress courier service. In February 2015, the company launched GrabCar+ (a service that provides a fleet of higher-end cars) in the Philippines. GrabBike also provides medical insurance for their passengers and drivers. By 2015, GrabBike's motorcycle service rides had spread throughout Vietnam and Indonesia. Founder Anthony Tan took up Singaporean citizenship shortly after. In the same year, the company moved its headquarter from Malaysia to Singapore. It was the Singapore government investment fund Temasek that had agreed to finance US$10 million into Grabtaxi. However, long internal checks and processes had caused Khazanah did not agree on a deal. GrabTaxi initially applied for financial grant from Khazanah Nasional, the sovereign wealth fund of the government of Malaysia.
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In November 2014, GrabTaxi launched its first GrabBike service in Ho Chi Minh City as a trial service. In May 2014, the company launched GrabCar as an alternative form of transportation that uses personal cars instead of taxis through a licensed partner in an effort to overcome the lack of public transportation during peak hours. In 2014, GrabTaxi further continued its growth and expansion to new countries: first launching in Ho Chi Minh City, Vietnam, in February, and Jakarta in Indonesia in June. In 2014, Grab in partnership with HDT Holdings, introduced 100 BYD e6 electric taxis in Singapore to form the biggest e-taxi fleet in Southeast Asia. GrabTaxi expanded to the Philippines in August 2013, and to Singapore and Thailand in October of the same year. Malaysian Cradle Fund also became one of the earliest investors in MyTeksi. MyTeksi was started with an initial grant of US$25,000 from Harvard Business School and Anthony Tan's personal capital. Motivated to make taxi rides safer in Malaysia, Tan launched the "My Teksi" app in Malaysia in 2012 together with Tan Hooi Ling, another Harvard graduate.
The idea of creating a taxi-booking mobile app for Southeast Asia, similar to those being pioneered in the US, first came from Anthony Tan ( 陈炳耀, Chen Bingyao) while he was at Harvard Business School.
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